JENNINGS CREATIVE DIRECTOR TO JUDGE INTERNATIONAL DAVEY AWARDS Chapel Hill, N.C., July 16, 2008 - For the third consecutive year, Bob Kochuk, Jennings’ creative director, has been chosen to judge the International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and honors the finest small marketing firms and advertising agencies in the world. "It's great to have Bob represent the agency in this manner. Judging the Davey Awards is just one expression of his involvement in the industry," said Dan Dunlop, Jennings president. "At Jennings, Bob gets a lot of practice scrutinizing creative work. I’m sure our creative team is happy to have him reviewing someone else’s work for a change." Kochuk, who has been with Jennings for 7 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About The Davey Awards The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey is the leading awards competition specifically for smaller agencies, where firms compete with their peers to win the recognition. (http://www.daveyawards.com) About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. About The International Academy of Visual Arts The Davey Awards is sanctioned by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit http://www.iavarts.org for a full member list and more information. JENNINGS RECOGNIZED WITH 6 VIDEOGRAPHER AWARDS Chapel Hill, N. C., July 14, 2008 - The Videographer Awards has announced winners for the 2008 international competition that recognizes outstanding achievement in video production. Jennings, the Chapel Hill-based branding and advertising agency, has been recognized with six awards including three awards of excellence for television commercials and videos produced for University Health Systems of Eastern Carolina (UHS). There were about 2,100 entries from throughout the United States and several other countries in the 2008 competition. The Videographer Awards is one of the most coveted awards in the video industry. Over the past 12 years, thousands of production and communication professionals have entered their best and most creative work. The goal of the Videographer Awards is to identify and recognize the video artisans who excel in the scope of their own environment. Winners range from network news operations to local cable access...from large production companies to freelancers...from international advertising agencies to student producers. UHS and Jennings were honored with the following 2008 Videographer Awards: * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "ECHI 3D Virtual Tour" - Use of Special Effects/Animation * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "ECHI 3D Virtual Tour" - Facility Overview * Excellence Award - Jennings - University Health Systems of Eastern Carolina - "Family Reunion" - TV Spots/Hospital * Distinction Award - Jennings - University Health Systems of Eastern Carolina - "Mom" - TV Spots/Hospital * Honorable Mention Designation - Jennings - University Health Systems of Eastern Carolina - "ECU Basketball" - TV Spots/Hospital * Honorable Mention Designation - Jennings - University Health Systems of Eastern Carolina - "ECU Basketball" - TV/Use of Music About the Videographer Awards The Videographer Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP programs. The Advisory Board oversees awards and recognition programs, provides judges and sets standards of excellence. For more information go to http://www.videoawards.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. TRULIANT FCU HONORED WITH TWO NATIONAL TELLY AWARDS Winston-Salem, N.C. - Truliant Federal Credit Union has been honored with two national television awards in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Truliant's two Telly Awards recognize television commercials produced by its North Carolina-based advertising agency, Jennings. The winning commercials featured real Truliant member-owners placed in a dynamic animated setting that lent a sense of fun and whimsy to the advertising. Within the spots, member-owners told true stories highlighting Truliant's many points of differentiation. The commercials can be viewed on online at http://www.youtube.com/user/TruliantFCU. "We work diligently to demonstrate how our credit union is different from other financial institutions and reflect the experiences of our member-owners within our advertising. To have the work recognized in this manner is extremely rewarding," said Ginger Salt, Truliant Federal Credit Union vice president of markets. "This honor speaks to the teamwork and collaboration we've built between our in-house marketing staff and our advertising agency. Of course, it's the member-owners that we feature in the advertising who bring it to life." A widely known and highly respected national and international competition, the Telly Awards receive more than 13,500 entries from around the world. A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Each entry is judged on its own merit and competes against a high standard of excellence. This year's Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses. A sample of Telly Winners includes American Heart Association, Chicago Tribune, Chick-fil-A, Disney Destinations,LLC., ESPN, FamilyNet, Golf Channel, Harpo Studios, JWT Team Detroit, Kohl's Department Stores, NASA Television, NBA Entertainment, PBS, PGA Tour Productions, SCI FI Channel, Sports Illustrated, The Boeing Company, The Weather Channel, Time Life, Time Warner Cable, TV Guide Network, and Warner Bros. About Truliant Federal Credit Union Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 180,000 members and has 24 member financial centers in NC, SC, OH and VA. For more information on Truliant Federal Credit Union, visit http://www.TruliantFCU.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. JENNINGS ART DIRECTOR, DAVID PURVIS, MAKES ENVIRONMENTAL STATEMENT WITH DESIGN Chapel Hill, N. C., June 17, 2008 - A recent poster competition sponsored by the Raleigh Chapter of American Institute of Graphic Designers (AIGA) and Designbox Galley, invited creative minds to put their talents to work designing posters that communicate sustainable practices in everyday life. Artists from throughout the Carolinas participated in the contest entitled “re|THINK Our Environment in the Carolinas” and twenty submissions were chosen for exhibition at Designbox Gallery. David Purvis, an art director at Jennings, the Chapel Hill-based branding and advertising agency, designed one of the winning entries. David entered the contest on a whim and with the encouragement of one of his co-workers at Jennings. "I thought it would be fun. And I liked the idea of trying to get designers to be more aware of the things they can do environmentally. But I really didn’t know what to expect." That said, David certainly lives the philosophy that small, local changes can be powerful steps toward sustainability. At Jennings, David started a small carpooling initiative for employees who live in Raleigh and commute to work in Chapel Hill. "In my day-to-day life, I try to be as green as possible. But I hadn’t equated that to my work as an art director. Now I do. I try to use sustainable resources and I’m selective in the vendors and materials that I choose in order to be as green as possible." The twenty winning posters selected by the re|THINK judges are available for viewing and printing at Flickr.com. AIGA Chapters in Charlotte and South Carolina also received a set of posters for display. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TOURISM CAMPAIGN READY FOR LAUNCH Chapel Hill, N.C., May 20, 2008 - The Chapel Hill/Orange County Visitors Bureau has launched a new advertising campaign designed to entice travelers from the Atlantic coast region to visit Orange County this summer and throughout the year. The campaign, developed by Jennings, the Chapel Hill based branding and advertising agency, targets residents in state and regional markets who are most likely to be planning a driving vacation. With the theme "the feeling never leaves you," the campaign focuses on the emotional connections that people make to Chapel Hill after a first-time visit. "Most visitors are on a repeat visit. Simply put, after visiting our communities, they fall in love," said Laurie Paolicelli, Chapel Hill/Orange County Visitors Bureau Executive Director. Ads remind prospective travelers that much of Orange County is free, including a basketball museum, botanical garden, art museums, six farmers markets, historic tours, walking trails and outdoor concerts. "As gas prices rise, the whole idea of being just a tank or two away really hits home," said Paolicelli. Print ads will start appearing in early June in six markets including: Asheville, Charlotte, Richmond, Petersburg, Greensboro and Wilmington. The campaign also makes use of Internet ads through Trip Advisor. The new campaign, which also called for a complete redesign of the Visitors Bureau's website, was designed and executed by Jennings, who was hired in 2006 after a national search. The first year was spent in creative development. The second year contract, approved unanimously by the Bureau’s board of directors, focuses on media placement, on-line and through print promotions. Throughout 2008 and 2009, the tourism campaign will call attention to the area's historic college town appeal; arts and heritage offerings in the three towns; and also getting Tar Heel athletic visitors to come early and stay late. "We are pleased with the creative direction the new website took and the fact that our ads seem to be capturing new audiences. We are hopeful that we can help Orange County and the tourism industry boost the local economy, diversify the non-residential tax base and create new jobs," said Dan Dunlop, Jennings President. For more information, log on to visitchapelhill.org or contact the Visitors Bureau in Chapel Hill, at 919-968-2060. FLOATING HOSPITAL FOR CHILDREN AND JENNINGS WIN NATIONAL GOLD, FOUR TIMES Chapel Hill, N. C., May 19, 2008 - Floating Hospital for Children at Tufts Medical Center (Boston) won six national marketing awards, four gold, one silver and one bronze, in the 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the winning campaign. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 percent of the entries receiving recognition. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster. Floating Hospital for Children at Tufts Medical Center and Jennings were recognized with the following awards: Gold Aster - Radio Single; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Direct Mail Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Outdoor Transit Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Gold Aster - Children’s Service Line Campaign; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Silver Aster - Billboard Design; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center Bronze Aster - Magazine Ad Series; Children's Activity Book Campaign; Floating Hospital for Children at Tufts Medical Center "The goal of this campaign was to introduce new and convenient pediatric services into several suburban communities. We needed to get the attention of parents and referring physicians. That is not an easy job in a space with lots of health care advertising," said Brooke Tyson Hynes, Tufts Medical Center Vice President, Public Affairs and Communications. "But the work Jennings created stood out; it got the services noticed and drove suburban families to our new pediatric specialty centers. It was excellent work by an excellent firm." About the Aster Awards The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. UHS CAMPAIGN WINS NATIONAL ASTER AWARD Chapel Hill, N.C., May 13, 2008 - University Health Systems of Eastern Carolina (UHS) received a silver award in the prestigious 2008 Aster Awards competition. Jennings, the Chapel Hill branding and advertising agency, produced the award-winning 'colors' campaign for UHS. The campaign promotes the health system’s cardiovascular services through the use of billboards, print ads, television commercials, web banners, airport advertising and radio spots. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. "We are proud of the work we've done for UHS, and excited to be at the point where the health system is seeing a return on investment that goes beyond winning awards," said Dan Dunlop, Jennings president. "UHS is well-established as a leader in cardiovascular services. It's only fitting that they now have a marketing program that is garnering recognition from industry peers." Over the last several months, the UHS 'colors' campaign has also been recognized with international Telly Awards, national Healthcare Advertising Awards and local ADDY Awards. About University Health Systems UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. For more information visit http://www.uhseast.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. UHS TELEVISION SPOTS WIN TELLY AWARDS Chapel Hill, N.C., April 1, 2008 - Jennings, the Chapel Hill branding and advertising agency, has been honored with two national television awards in the 29th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received two Telly Awards recognizing television commercials it produced for University Health Systems (UHS). The commercials titled "Family Reunion" and "ECU Football" were part of the UHS "Colors" advertising campaign. Both spots used footage filmed in eastern North Carolina. "Winning Telly Awards reminds us all it's not the size of the budget, it's the size of the idea," said Jennings Creative Director, Bob Kochuk. "It's also great to win Telly Awards in our first year working with University Health Systems." Over the last five years, Jennings has won a total of 14 Telly Awards recognizing television commercials produced for University Health Systems, Volvo Trucks North America, Rex Healthcare, UNC Health Care, and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive more than 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About University Health Systems UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. LEXINGTON MEDICAL CENTER RETAINS JENNINGS Chapel Hill, N.C., May 7, 2008 - Lexington Medical Center has retained Jennings, the Chapel Hill-based branding agency, to provide strategic support in the areas of public relations and marketing. Jennings will work closely with Lexington Medical Center’s in-house marketing team on strategy development and execution. Dan Dunlop, Jennings' president and chief executive officer, will lead the marketing engagement. Jennings was selected after an extensive agency review conducted by Lexington Medical Center's executive staff with the participation of its Board of Directors. Lexington Medical Center, located in West Columbia, S.C., anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-art Lexington Medical Center, with a reputation for the highest quality care. It has been the recipient of the prestigious Consumer Choice Award by the National Research Corporation for five consecutive years. "Lexington Medical Center has an amazing story to tell. We are honored to have been selected as part of their marketing communications team," said Dan Dunlop, Jennings' president and chief executive officer. "Our job will be to simply help spread the word about the great things they are doing at Lexington Medical Center." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division develops compelling marketing strategies for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Health Advertising Review and Marketing Healthcare Today. TUFTS CAMPAIGN WINS BIG IN NATIONAL COMPETITION Chapel Hill, N.C., April 30, 2008 - Jennings, the Chapel Hill branding and advertising agency, recently won nine national awards for advertising created for Tufts Medical Center (Boston), University Health Systems of Eastern Carolina and UNC Health Care, in the 25th Annual Healthcare Advertising Awards. The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published for marketing professionals in the healthcare field. Jennings was honored with seven awards for its Tufts pediatric specialty campaign, including a gold for radio advertising and a silver award for overall advertising campaign. The Tufts campaign was recognized with awards in several other categories including newspaper advertising, direct mail, magazine advertising, brochure and outdoor advertising. A newspaper ad for the UNC Women's Mood Disorder Program and a radio spot for University Health Systems of Eastern Carolina were also winners. "We set out to create advertising that is going to resonate with consumers, not necessarily win awards. When we’re fortunate enough to win this type of recognition for our clients, we consider it value added," said Jennings president, Dan Dunlop. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WELCOMES LAUREN WHALEY AS ACCOUNT LEADER Chapel Hill, N.C., March 25, 2008 - Jennings, the Chapel Hill branding and advertising agency, has expanded its account leadership team with the addition of Lauren Whaley. The creation of this new position was necessitated by the addition of several new account wins including Retention Pond Services of Wilmington and Lexington Medical Center of West Columbia, South Carolina. As an account leader, Whaley will manage public relations and advertising for new and existing clients including Entegrion, Crosland, and Truliant Federal Credit Union. Prior to joining Jennings, Whaley worked as a marketing communications coordinator for Truliant Federal Credit Union in Winston-Salem, North Carolina, where Jennings serves as the Agency of Record. Within that role, she coordinated media relations activities, community relations, collateral development for all Member Financial Centers, and event planning. "Lauren is already proving herself to be a valuable addition to our account leadership team," said Dewey Mooring, Jennings director of account services. "Her experience in all aspects of marketing makes her a natural for the account leader role within the agency." Whaley is a cum laude graduate of North Carolina State University where she majored in business management with a marketing concentration. She is a native of Salisbury, North Carolina. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. UNIVERSITY HEALTH SYSTEMS CAMPAIGN PROFILED IN TWO NATIONAL PUBLICATIONS Chapel Hill, N.C., March 6, 2008 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, has received recognition in two national marketing publications. The campaign, created on behalf of University Health Systems of Eastern Carolina (UHS), was featured in the January/February 2008 Issue of Healthcare Advertising Review and the January 16, 2008 Issue of HealthLeaders Media Marketing Weekly. The article in Healthcare Advertising Review, titled "Building a brand: Color, care and family define a brand image," is an extensive six-page profile of the UHS Colors Campaign. Advertising featured within the article includes print ads, billboards, airport advertising, web banners and television commercials. UHS vice president of marketing and public relations, Anissa Davenport and Jennings president, Dan Dunlop were both interviewed for the story. About University Health Systems of Eastern Carolina UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. For more, see www.jenningsco.com. JENNINGS BRINGS HOME 9 ADDY AWARDS Chapel Hill, N.C., March 3, 2008 - Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, received nine prestigious ADDY® Awards on Friday, February 29 at The Ad Club of the Triangle's 2008 ADDY® Awards ceremony. Seven of the awards recognize Jennings' work on behalf of two healthcare clients: Tufts Medical Center (Boston) and University Health Systems of Eastern Carolina. Jennings received two additional awards for pro bono work and agency self-promotion. Jennings captured two gold, four silver and three bronze awards for radio, print, television, mixed-media campaigns, out-of-home advertising, use of animation and sound design. Jennings' winning entries included: Gold ADDY - Advertising Industry Self-Promotion, Jennings On Hold Music Gold ADDY - Elements of Advertising, University Health Systems, Radio Audio Silver ADDY - Mixed Media Campaigns, Tufts Medical Center, Pediatric Campaign Silver ADDY - Elements of Advertising, Tufts Medical Center, Pediatric Campaign - Illustration Silver ADDY - Elements of Advertising, Tufts Medical Center, Pediatric Campaign - Radio, Sound Design Silver ADDY - Television, University Health Systems, :30 TV, 'Mom' Bronze ADDY - Out-of-Home, University Health Systems, Jumbotron Outdoor Board Bronze ADDY - Newspaper, Tufts Medical Center, Pediatric Campaign - Color Bronze ADDY - A Festival of Carols poster, Arts "Each year we manage to win across a broad variety of media, which I think is the ultimate compliment to our team. It confirms that we do a wide number of things very well," said Jennings Creative Director, Bob Kochuk. "It is a tribute to our clients that they give us the opportunity to do work that receives this type of recognition." About the ADDY® Awards The ADDY® Awards recognize and reward creative excellence in the art of advertising. The ADDY® competition begins in local markets around the country through more than 200 American Advertising Federation ad clubs. The local winners compete in regional competitions whose winners then proceed to compete on a national level. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS CEO TO PRESENT AT NATIONAL MARKETING CONFERENCE Chapel Hill, N.C., February 27, 2008 - Dan Dunlop, Jennings president and chief executive officer, will be a featured speaker at the Thirteenth National Forum on Customer Based Marketing Strategies to be held April 6 - 8, 2008 in Phoenix, Arizona. The conference is a production of the Forum for Healthcare Strategists, an organization of senior healthcare strategists working to collectively examine current and future strategies for the delivery of healthcare. Dunlop will present with Brooke Tyson Hynes, vice president of public affairs & communications for Tufts-New England Medical Center in Boston. The topic of their presentation is 'Consumer Engagement through Echo-Branding.' During their talk, Tyson Hynes and Dunlop will review the effective use of echo-branding in healthcare marketing. Echo-branding involves creating marketing that speaks directly to the consumer's values and priorities. Tufts' recent Pediatric Specialty Campaign will be presented as a case study. The Tufts campaign was the subject of an extensive profile in the November/December 2007 issue of Healthcare Advertising Review. Jennings modeled Tufts' colorfully illustrated campaign after a child's activity book, and included puzzles, word-finds, mazes and rebuses. About Tufts-New England Medical Center Tufts-New England Medical Center is a world-class, academic medical institution that is home to both a full-service hospital for adults and the Floating Hospital for Children, and has long been recognized as a leader in cancer care, cardiology, organ transplantation and pediatrics. Founded in 1796 as the Boston Dispensary to care for sick and needy Bostonians, Tufts-New England Medical Center is the oldest health care facility in New England. It serves as the primary clinical and teaching affiliate of Tufts University School of Medicine. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. Jennings' healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. For more, see www.jenningsco.com. #### RETENTION POND SERVICES CHOOSES JENNINGS AS AGENCY OF RECORD Wilmington, NC, January 3, 2008 - Retention Pond Services, Inc. is excited to announce its selection of Jennings, the Chapel Hill-based branding, advertising, and PR firm, as its new agency of record. Retention Pond Services (RPS) is an environmentally savvy, aquatic and wetland management company specializing in stormwater Best Maintenance Practice (BMP) system consulting, maintenance, and repair. As RPS approaches its twelfth successful year in the industry, Jennings will act as a strategic partner to further increase RPS' brand recognition in the eleven states it currently serves while educating businesses on the Environmental Protection Agency’s (EPA) recent regulatory updates and requirements. "The EPA's new Phase II requirements and existing requirements coupled with higher inspection and enforcement activity from the local, state, and federal government makes it necessary for business owners, property management firms, and developers to turn their attention to stormwater BMP compliance issues. RPS is a vertically integrated company equipped to assist and educate clients seeking sound stormwater advice and service from certified experts. We look forward to working hand and hand with Jennings to introduce ourselves to these individuals seeking our caliber of experience," states Hamp Stephens, Chief Financial Officer for Retention Pond Services, Inc. About Retention Pond Services Retention Pond Services, Inc. is an all-inclusive stormwater management company well-equipped to manage all facets involved with the maintenance and remediation of stormwater BMP systems. These government-regulated BMPs are essential in the filtration of stormwater flowing from developed areas into streams and rivers, as they prevent harmful pollutants from destroying healthy water supplies. The Retention Pond Services’ staff is comprised of highly trained, certified, and knowledgeable stormwater specialists that understand federal, state, and local compliance regulations as well as the severe environmental repercussions of poorly maintained stormwater systems. Based in Wilmington, NC, Retention Pond Services, Inc. operates in eleven states. Current projects include pond renovations at local golf courses, coastal dredging and beach restoration, and comprehensive stormwater maintenance and consulting for nearly 1,000 retail, commercial, and industrial properties. For more information, visit www.retentionponds.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations, and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. ### DAN DUNLOP NAMED TO NATIONAL ADVISORY BOARD Chapel Hill, N.C., December 10, 2007 - Jennings president and chief executive officer, Dan Dunlop, has been named to the national advisory board of Healthcare Advertising Review (HAR), a HealthLeaders Media publication. HealthLeaders Media is a division of HCPro, Inc., a leader in providing information to the healthcare compliance, regulation and management industry. "Dan was one of the first people we considered when we set out to form our advisory board. It was a natural choice because he was already serving informally as an advisor to the publication," said Kandace McLaughlin, Associate Editor, Healthcare Advertising Review. "As the president of a well-respected healthcare branding and advertising agency, Dan has the real world experience and insight that we can benefit from." Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. Jennings' advertising campaigns for Tufts-New England Medical Center and UNC Health Care have been profiled in recent editions of Healthcare Advertising Review. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS INTERACTIVE MEDIA WINS AWARD Chapel Hill, N.C., November 19, 2007 - Jennings, the Chapel Hill branding and advertising agency, was the recipient of two Wallie Awards in a ceremony held on Thursday, November 15. The Wallie Awards are given annually at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and public relations. This year's conference was held in Asheville, N.C. Jennings received a Wallie Awards for its work on behalf of UNC Health Care's employment office. The award, for interactive media, recognized the recruitment CD-ROM that Jennings produced for UNC Surgical Services. The project was conceived and directed by UNC Health Care's former director of recruitment and employment, Doris Friend. Jennings received a second Wallie Award in the radio advertising category for a radio spot produced for UNC Orthopaedics. Since 2004, Jennings has received nineteen Wallie and Silver Tusk Awards on behalf of its healthcare clients. Jennings President, Dan Dunlop, hosted a roundtable discussion at this year's CHPRMS conference. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS PRESIDENT HOSTS ROUNDTABLE Chapel Hill, N.C., November 13, 2007 - Jennings president and chief executive officer, Dan Dunlop, has been selected to host a roundtable discussion at the Carolinas Healthcare Public Relations and Marketing Society's Annual Conference (CHPRMS). The conference will take place in Asheville, North Carolina, and will be attended by healthcare marketing professionals from throughout the Carolinas, Virginia and Georgia. The annual conference is scheduled to take place November 14 - 16, 2007. Dunlop will lead a 10-person roundtable discussion on the topic of "merchandising your marketing." The talk will focus on practical strategies for securing press coverage, publicity and recognition for advertising campaigns produced by healthcare marketers. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services, and Marketing Healthcare Today. About CHPRMS The Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) provides resources for nearly 250 members working in the ever-changing, dynamic healthcare industry. The majority of CHPRMS' members represent healthcare organizations and businesses that focus on healthcare throughout the states of North and South Carolina. Since 1973, CHPRMS has offered its members opportunities to sharpen their communications skills and strategies, consult with other members for ideas in developing public relations and marketing programs, and participate in educational and awards programs. More info at www.chprms.com. About Dan Dunlop Dan Dunlop is president and chief executive officer of Jennings, the Chapel Hill-based branding and advertising agency. He joined Jennings in 1995. Dunlop is a sought after speaker for national and regional conferences on topics of advertising, branding and healthcare marketing. In 2006, he spoke at the National Professional Development Conference of the Association of American Medical Colleges and at the Annual Conference of the Carolinas Healthcare Public Relations and Marketing Association (CHPRMS). He is the co-author of a chapter on the topic of marketing medical practices for the text "Practice Management from the Physician’s Perspective" by Jossey-Bass Publishing. Dunlop has also recently contributed articles to Healthcare Marketing Report and Marketing Health Services (AMA publication). About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENKINS JOIN JENNINGS; SAY THAT THREE TIMES FAST Chapel Hill, N.C., October 24, 2007 - Meredith Jenkins has joined Jennings, the Chapel Hill branding and advertising agency, as a member of its in-house creative team. Having originally joined the firm on a part-time basis several months earlier, she made the move to a full-time staff member in October. Jenkins is currently working on projects for a number of Jennings' clients including Entegrion, Carolina Meadows, Tufts-New England Medical Center, and Truliant Federal Credit Union. "Although still early in her career, Meredith has already demonstrated considerable skills as both a designer and an advertising art director. Obviously we're thrilled to have her on board," said Bob Kochuk, Jennings creative director. Prior to joining Jennings, Jenkins served as a designer with the Splinter Group. She also worked with Cuberis, a website and graphic design firm in Durham, N.C. Jenkins was raised in Chapel Hill, and is a graduate of the University of North Carolina at Chapel Hill School of Journalism and Mass Communication with a graphic design emphasis. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. BOB KOCHUK JUDGES INTERNATIONAL DAVEY AWARDS Chapel Hill, N.C., October 22, 2007 - For the second consecutive year, Bob Kochuk, Jennings creative director, was chosen to judge the International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and exclusively honors the "Davids" of creativity, the finest small marketing firms and advertising agencies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small advertising agencies do each year. "It's fascinating to see the range of work produced by smaller agencies. Some of it is exceptional. And some of it is quite dreadful. It makes me appreciate the talented people I work with daily," said Bob Kochuk, Jennings creative director. Kochuk, who has been with Jennings, the Chapel Hill branding and advertising agency, for the last 6 years, has judged numerous advertising competitions. He has served on the judging panel for the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). About The Davey Awards The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey is the leading awards competition specifically for smaller agencies, where firms compete with their peers to win the recognition. Winners of this year's competition will be notified during the month of October. (www.daveyawards.com) About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. About The International Academy of Visual Arts The Davey Awards is sanctioned by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavarts.org for a full member list and more information. AD CAMPAIGN FEATURED IN TWO NATIONAL PUBLICATIONS Chapel Hill, N.C., September 26, 2007 - An advertising campaign produced by Jennings, the Chapel Hill branding and advertising agency, is featured this month in two national marketing publications: the September/October 2007 Issue of Healthcare Advertising Review and the Fall 2007 Issue of Marketing Health Services (MHS) - a publication of the American Marketing Association. Both publications contain feature articles profiling the "Connections" advertising campaign that Jennings produced for UNC Health Care. Dan Dunlop, Jennings President and CEO, co-authored an article published in the fall issue of MHS. The article, titled "Making Connections," details how hospitals can market service lines more effectively while continuing to build equity in the institution's brand. The UNC Health Care Connections campaign is used as an example of successful branded service line marketing. Suzanne Herman, UNC Health Care’s Director of Public Affairs and Marketing, collaborated with Dunlop on the article. The article in Healthcare Advertising Review, titled "Multi-integrated Connections Campaign Illustrates the Importance of Continuity," is a six-page profile of the UNC Connections campaign. Advertising featured within the article includes print ads for UNC’s Eating Disorders Program, Gastrointestinal Services, UNC Center for Women's Mood Disorders, UNC Spine Center, and Cardiothoracic Surgery. Reprints of both articles are available by contacting Jennings via email at ddunlop@jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. NASHER MUSEUM SELECTS JENNINGS AS AGENCY OF RECORD Chapel Hill, N.C., August 20, 2007 - The Nasher Museum of Art at Duke University has chosen Jennings, the Chapel Hill-based branding and advertising agency, as its new agency of record. In July, the Nasher Museum conducted a formal agency review and selected Jennings from a pool of area agencies. Jennings' immediate priority will be to provide marketing support for the upcoming "States of Mind" exhibition, a mid-career retrospective of the works of Romanian artists Dan Perjovschi and Lia Perjovschi. "We're very excited about this opportunity," said Dan Dunlop, Jennings president. "The Nasher has quickly become a force in the world of contemporary art. We look forward to working with the Nasher's leadership team to continue to build upon the brand they've established within the state, across the nation and around the world." The Nasher Museum of Art at Duke University The Nasher Museum of Art is a major arts center on Duke's campus that serves the university, Research Triangle area and surrounding region with exhibitions and educational programs. The museum, designed by Rafael Viñoly, also includes a café directed by Georgios Hospitality Group and gift store. Additional information is available at www.nasher.duke.edu. Nasher Museum exhibitions and programs are generously supported by the Mary Duke Biddle Foundation, Mary D.B.T. Semans and the late James H. Semans, The Duke Endowment, the Nancy Hanks Endowment, the K. Brantley and Maxine E. Watson Endowment Fund, the James Hustead Semans Memorial Fund, the Marilyn M. Arthur Fund, the Victor and Lenore Behar Endowment Fund, the Sarah Schroth Fund, the Margaret Elizabeth Collett Fund, the North Carolina Arts Council, the Office of the President and the Office of the Provost, Duke University, and the Friends of the Nasher Museum of Art. The Nasher Museum of Art is located at 2001 Campus Drive at Anderson Street. The museum is open 10 a.m. to 5 p.m. on Tuesday, Wednesday, Friday and Saturday; 10 a.m. to 9 p.m. on Thursday; and noon to 5 p.m. on Sunday. The museum is closed Mondays. Suggested admission is $5 adults, $4 for seniors and members of the Duke Alumni Association, $3 for non-Duke students with I.D. and free for children 16 and younger. Admission is free to Duke students, faculty and staff with Duke I.D. Admission is also free to Durham city residents who present a valid I.D. with proof of residency, courtesy of the Herald-Sun. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in the arts, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS UNIVERSITY HEALTH SYSTEMS ACCOUNT Chapel Hill, N.C., August 14, 2007 - After an extensive agency review, University Health Systems of Eastern Carolina (UHS) has selected Jennings, the Chapel Hill-based branding and advertising agency, to produce brand communications and advertising for its seven-hospital system. Agencies from North Carolina and Virginia competed in the review. Jennings is now charged with developing and launching a branding campaign for UHS that will likely include television, radio, print, outdoor and online advertising. Media planning and buying for the system will also be handled by Jennings. UHS is a regional health system serving twenty-nine counties in eastern North Carolina. The system is comprised of a major academic medical center, Pitt County Memorial Hospital, and six community hospitals located throughout eastern North Carolina: Heritage Hospital, Roanoke-Chowan Hospital, Bertie Memorial Hospital, Chowan Hospital, The Outer Banks Hospital and Duplin General Hospital. Pitt County Memorial Hospital, a tertiary referral center, is one of only four academic medical centers in North Carolina, and serves as the teaching hospital for the Brody School of Medicine at East Carolina University. "Developing an integrated branding campaign that is inclusive of our family of hospitals is a critical strategic initiative for University Health Systems if we are to continue to grow our brand in our 29-county service area and across North Carolina," said Anissa Davenport, Vice President, Marketing and Public Relations, University Health Systems of Eastern Carolina. "We felt that Jennings was the right match for us, given their healthcare and branding expertise, and the obvious chemistry between our two teams." "University Health Systems of Eastern Carolina is one of the truly outstanding health systems in this region, and not enough people know about them or their excellent level of care. The team at Jennings is looking forward to working in partnership with UHS' internal marketing staff to further develop the health system’s brand," said Dan Dunlop, Jennings president and CEO. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. ENTEGRION CHOOSES JENNINGS Chapel Hill, N.C., August 7, 2007 - Life sciences company Entegrion has selected Jennings, the Chapel Hill-based branding and advertising agency, as its new agency of record. Entegrion is a therapeutic development company that specializes in developing technologies for the control of hemorrhage, wound management, and associated tissue repair. Jennings' immediate priority will be to refine the graphic identity for Entegrion and its emerging family of products in advance of a new product launch in late 2007. "It is amazing to see what the multi-disciplinary team at Entegrion has accomplished. Their work with freeze-dried platelets could one day save lives in the Emergency Department, the surgical suite and on the battle field," said Dan Dunlop, Jennings president. "With Entegrion, we have the opportunity to introduce remarkable new innovations in healthcare. We look forward to telling their story to the world." For Jennings, Entegrion is the latest in a string of new account wins in 2007 that include Tufts-New England Medical Center, Hafele America, Chapel Hill Integrative Health Center, Hillsborough Tourism Board, and Chapel Hill Orange County Visitors Bureau. About Entegrion Entegrion is a life sciences company that selectively integrates synergistic technologies with those in its patent portfolio for development of novel devices and drugs for hemorrhage control, wound management, and associated tissue repair. The company is based in North Carolina's Research Triangle Park, and is the inventor of StasilonTM - the medical textile that cuts blood loss - from which multiple wound dressing products are made. The technology was developed in cooperation with the Office of Naval Research. Building upon technologies licensed from the University of North Carolina, Entegrion's portfolio includes platelet-derived platform technologies that are being developed as topical gels and sprays for tissue repair, infusible hemostatic agents for the control of internal hemorrhage, and novel vehicles for delivery of drugs to target tumors and other sites of internal bleeding. For more information, visit www.entegrion.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in manufacturing, healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. CHAPEL HILL INTEGRATIVE MEDICINE ASSOCIATES SELECTS JENNINGS Chapel Hill, N.C., July 18, 2007 – Chapel Hill Integrative Medicine Associates (CHIMA) has selected Jennings, the Chapel Hill branding and advertising agency, to provide strategic marketing consulting services. Jennings will provide media relations and marketing support, working directly with Remy Coeytaux, M.D., Ph.D., CHIMA's Medical Director. CHIMA is housed within the Integrative Health Center of Chapel Hill, and provides primary care and specialty care services to its patients. The Center brings traditional primary care physicians, women's health specialists, acupuncturists, nutrition specialists, headache experts and others together in a collaborative environment to optimize patient care. Chapel Hill Integrative Medicine Associates (CHIMA), a primary care and family medicine practice, is made up of a collection of established healthcare professionals: Remy Coeytaux, M.D., Ph.D. (Family Medicine) Wunian Chen, M.D., L.Ac (Acupuncture) Gary Asher, M.D. (Family Medicine) Leslie Fischer, Ph.D., M.P.H, R.D. (Nutrition) Jeannette Lager, M.D. (Women’s Health) Steven Landau, M.D. (Family Medicine) Jane Tozier, R.N. (Care Coordination) Pioneering a new financial model for medical practices, CHIMA strives to provide affordable care where patients pay as little as $50 for a primary care visit. This unique model is characterized by a flat-rate fee structure, cash payment for services, and longer office visits where patients spend significantly more time with the physician. By reducing overhead and improving collections (patients pay for services on the spot), the practice can lower fees and make healthcare accessible to those who might otherwise not be able to afford it. Chapel Hill Integrative Medicine Associates is currently accepting new patients. For more information, visit www.chapelhilldoctors.com. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. JENNINGS EXPANDS DESTINATION MARKETING NICHE Chapel Hill, N.C., July 23, 2007 – The Hillsborough Tourism Board and the Town of Hillsborough Board of Commissioners have approved a grant proposal submitted by Jennings to embark on a marketing initiative designed to increase tourism within Hillsborough. Jennings, the Chapel Hill branding and advertising agency, will develop brand positioning, messaging, advertising and online strategies targeting potential visitors to the community. "We are so pleased to have this opportunity to work with the Hillsborough Tourism Board to help them market this amazing community," said Dan Dunlop, Jennings President. "Hillsborough offers an intriguing blend of nature, culture and history, along with all the charm of a small Southern town. We couldn’t ask for a better product to market." About Hillsborough, North Carolina Hillsborough, the county seat of Orange County, once served as the unofficial colonial capital of North Carolina. A warm and vibrant community with a wonderful selection of shops and restaurants, Hillsborough boasts a lovely downtown historic district, an original, rare 1949 NASCAR speedway and festivals for Civil War re-enactors and barbeque lovers. The historic district – listed on the National Register of Historic Places – features more than 100 homes, churches and buildings from the late 18th and 19th centuries. Hillsborough played an important role in both the Revolutionary and Civil Wars, and remains a political and cultural center today, with activities celebrating the arts and history each month. Today, Hillsborough is known as a haven for artists and writers. The town is centrally located in North Carolina at the intersection of Interstates 85 and 40. For more information, visit www.historichillsborough.org. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, travel and tourism, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. RYAN TAYLOR JOINS JENNINGS AS ART DIRECTOR July 17, 2007 - Jennings, the Chapel Hill marketing and branding company, continues to strengthen its in-house creative team with the addition of Ryan Taylor as art director. Taylor will immediately begin work on a number of Jennings' accounts including Tufts-New England Medical Center, Volvo Trucks North America, and University Health Systems. Prior to joining Jennings, Taylor worked as an art director at The Motta Company in Los Angeles, California. He has also served as an art director with ARS Advertising in Chattanooga, Tennessee. Taylor has a Bachelors of Fine Arts from Columbus State University, Columbus, Georgia. "Ryan is a true advertising art director, with a love for the business," said Bob Kochuk, Jennings creative director. "His diverse consumer advertising experience will enrich our agency. We're extremely pleased to have him on our team." According to Taylor, "I loved LA, but it sure is nice being back in the Southeast. My wife LeAnn and I have purchased a home in Hillsborough, and it is great seeing yards with trees again." About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both insightful ethnographic consumer research and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS TAKES HOME TWO NATIONAL TELLY AWARDS Jennings was recently honored with two national television awards in the 28th Annual Telly Awards competition. Founded in 1978, the Telly Awards honor outstanding television commercials from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Jennings received two Telly Awards honoring television commercials it produced for UNC Health Care. The commercials titled "Fred's Retirement" and "Bill's Serve" were part of UNC Health Care's Connections advertising campaign. Both spots promoted minimally invasive surgery available through UNC's Vascular and Orthopaedics Divisions. "Winning these Tellys is further confirmation that you can do great work on a modest budget," said Jennings Creative Director, Bob Kochuk. Over the last four years, Jennings has won a total of 12 Telly Awards recognizing television commercials produced for Volvo Trucks North America, Rex Healthcare, UNC Health Care, and the Carolina Courage. A widely known and highly respected national and international competition, the Telly Awards receive over 10,000 entries from around the world. Each entry is judged on its own merit and competes against a high standard of excellence. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. TUFTS-NEW ENGLAND MEDICAL CENTER HIRES JENNINGS Jennings, a Chapel Hill branding and advertising agency, has been hired by Tufts-New England Medical Center (Tufts-NEMC) in Boston to produce a new advertising campaign for its suburban pediatric specialty centers. The Centers, opening this July, will be located in Lowell and Woburn, Massachusetts, and will be staffed by physicians from Tufts' Floating Hospital for Children. Beyond developing the advertising campaign, Jennings will plan and place the media for the launch. The campaign will include radio spots, print ads, transit advertising, cinema screen ads, a website, and direct marketing. Jennings will also produce advertising collateral including a new brochure for the two pediatric specialty centers. "Jennings has impressed us with their knowledge of the national health care marketplace as well as their ability to understand our unique market. The team at Jennings is creative, strategic, customer-focused and easy to work with -- a rare combination. We feel confident that the work they are doing will get us the results we want in our growing market," said Tufts-NEMC VP for Public Affairs and Communications, Brooke Tyson Hynes. About Tufts-New England Medical Center Tufts-NEMC is a world-class, academic medical institution that is home to both a full-service hospital for adults and the Floating Hospital for Children, and has long been recognized as a leader in cancer care, cardiology, organ transplantation and pediatrics. Founded in 1796 as the Boston Dispensary to care for sick and needy Bostonians, Tufts-New England Medical Center is the oldest health care facility in New England. It serves as the primary clinical and teaching affiliate of Tufts University School of Medicine. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, travel and tourism, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS NATIONAL HEALTHCARE ADVERTISING AWARDS Chapel Hill, N.C., June 5, 2007 – Jennings, a Chapel Hill branding and advertising agency, recently won two national awards for radio spots created for UNC Health Care and Rex Healthcare, in the 24th Annual Healthcare Advertising Awards. The awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published monthly for advertising, public relations and marketing professionals in the healthcare field. "These awards are of special significance because the entries are being judged against the work of peer institutions from across the country. Large academic medical centers compete against other large academic medical centers. Winning one of these awards means that your work is among the best in the healthcare industry. We welcome that kind of recognition for our clients," said Jennings president, Dan Dunlop. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation's leading publications covering healthcare marketing with more than 5,000 readers each month. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com. JENNINGS WINS THREE NATIONAL ASTER AWARDS FOR HEALTHCARE MARKETING Jennings, a Chapel Hill branding and advertising agency, won three national awards for UNC Health Care in the 2007 Aster Awards competition. The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. More than 2,500 entries were judged with only 10 per cent of the entries receiving recognition. Jennings' work for UNC Health Care garnered three "Asters" including a Gold Award for outdoor advertising developed for UNC Orthopaedics. An entry must receive at least 95 out of a possible 100 points to receive a Gold Aster. A series of magazine ads from the UNC Health Care "Connections" campaign won a Silver Award, and a Bronze Award was given for a poster series created for UNC Health Care’s Employment Office. "We’re pleased that UNC is receiving this validation for the high quality of its health care marketing," said Jennings’ Creative Director, Bob Kochuk. "We’re proud of the work we’ve done for UNC Health Care over the years." About the Aster Awards The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation. Each year, the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored and judged. Winners receive Gold, Silver, or Bronze awards.HÄFELE AMERICA SELECTS JENNINGS TO SPEARHEAD MARKETING INITIATIVE Häfele America Co. has hired Jennings, the Chapel Hill-based advertising agency, to provide branding and marketing services. Jennings' immediate priority will be to provide strategic insights and develop materials in support of a new marketing initiative. In December, Häfele conducted a formal agency review and selected Jennings from a pool of competing agencies. "At Häfele, we needed a marketing partner who could hit the ground running. Prior to their presentation, Jennings invested a great deal of their own time and resources immersing themselves in the lives of our target audience. They interviewed customers and potential customers, talked with designers, and solicited feedback from our people in the field. This gave us confidence that they were the right firm for this opportunity," said Maura DelVecchio, Häfele's marketing communications manager. Jennings has already begun production on collateral pieces that Häfele will roll out at the 2007 Kitchen & Bath Show (KBIS) in mid-May. Dewey Mooring, Jennings' director of client services, is the supervisor on the Häfele account, and was instrumental in the success of the new business effort. According to Mooring, "An opportunity like the one with Häfele comes around once in a blue moon. Häfele is a very successful company now turning their attention to a relatively untapped market. We are so pleased to be their marketing partner and appreciate the confidence they have placed in Jennings."BARRI BURCH JOINS JENNINGS AS PRODUCTION MANAGER Jennings, the Chapel Hill branding and advertising agency, has named Barri Burch as its new production and traffic manager. Burch's role at the agency will be to traffic all projects as well as oversee external production. With a strong background in both the agency and printing professions, she is expected to make an immediate contribution. Burch's production experience includes five years as operations director at Mall Advocate in Chapel Hill, North Carolina. Prior to Mall Advocate, she worked for three years with Quebecor-World in Atlanta, Georgia as a project marketing specialist. Burch also spent three years as the director of publishing for TSI Soccer prior to its acquisition by Eurosport. "We were attracted to Barri by her leadership qualities," said Bob Kochuk, Jennings creative director. "Barri has both the experience and the intangible qualities needed to step into the production manager role without us missing a beat." Burch is a graduate of the University of North Carolina in Greensboro where she graduated summa cum laude. JENNINGS WINS NATIONAL AWARD FOR ADVERTISING CAMPAIGN Jennings, a Chapel Hill marketing and branding agency, has been recognized with a 2006 MarCom Creative Award for its "Connections" advertising campaign for UNC Health Care. The Connections Campaign received a Platinum Award, the competition's top honor. Earlier it was announced that Jennings received five MarCom Creative Awards for its "Faces of UNC Health Care" recruitment campaign. "We're always pleased to receive this kind of validation and recognition from our peers. Much of the credit goes to the marketing team at UNC Health Care. For more than a decade they've worked with Jennings in partnership to evolve the UNC brand to a position of national leadership. It has been an exciting and rewarding partnership," said Dan Dunlop, Jennings president and CEO. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals. This year there were more than 5,000 entries from throughout the United States and several foreign countries. The MarCom Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.JENNINGS WEBSITE WINS GOLD ADDY AWARD The 2007 ADDY Awards were held at Durham's American Tobacco Campus on the evening of Friday, March 2. For the second year in a row, a website created by Jennings was recognized by the Triangle Ad Club with gold. The Chapel Hill branding and advertising agency received a Gold ADDY Award for its new Jenningsco.com website. Jennings was also recognized by Triangle Ad Club President Kenn Buckner for the National Gold ADDY it received in 2006 for the website it developed for Cotton Incorporated. That site, originally a Best of Show winner at the Triangle ADDYs, also went on to win an international Webby Award. The 2007 gold winner, www.jenningsco.com, was developed by a team at Jennings, led by creative director Bob Kochuk and art director Kevin Palmer. The site was launched in August 2006. "Our goal was to keep the site simple and showcase our work. When someone visits the site, we don't want to overwhelm them; we want them to get a feel for who we are and what we're capable of," said Bob Kochuk, Jennings' creative director. "We appreciate the recognition by our peers in the ad business, and are pleased to see that our reputation for outstanding interactive work continues to grow."CHAPEL HILL/ORANGE COUNTY VISITORS BUREAU HIRES JENNINGS The Chapel Hill/Orange County Visitors Bureau has hired Chapel Hill-based advertising agency, Jennings, to create a brand identity and internet campaign as part of an overall marketing plan aimed at driving economic development in Chapel Hill, Carrboro and Hillsborough through tourism. The goal of the campaign is to capture "the unique character of place and magic that travelers love about Orange County," says Executive Director, Laurie Paolicelli. "Chapel Hill is known as a college area, however, the county has grown to include luxury hotels, three hundred restaurants, walking and biking trails, cooking schools, a robust cultural scene, shops and nightclubs. We want to convey all that Orange County can offer visitors so that we fill hotel rooms and fuel spending in area shops and restaurants year-round." The brand identity will also give birth to a new website, which will be a planning tool enabling potential and committed visitors to find out about where to stay and what to see and do. New features will include a countywide calendar, an enhanced hotel booking mechanism and testimonials from previous visitors. To accomplish this task, Jennings will team with Raleigh-based Vision Point Marketing, an Internet marketing firm that helps mid-sized organizations implement online marketing techniques and interactive technologies such as search engine and e-mail marketing. The selection of Jennings was made after a six-month review process that began with a board appointed marketing committee. A request for proposal was sent to twenty-one national agencies of which fourteen agencies submitted proposals. The committee met frequently to review proposals, references and creative examples. Four agencies were chosen to make presentations. The Chapel Hill/Orange County Visitor Bureau's mission is to promote and sell Chapel Hill, Carrboro and Hillsborough by encouraging visitation to Orange County. Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. UNC HEALTH CARE RECRUITMENT CD FINDS NATIONAL SPOTLIGHT A CD-ROM produced for UNC Health Care's Employment Office has found the national spotlight as the subject of a feature article in the November issue of Healthcare Marketing Report (HMR). The CD was created under the direction of employment manager Doris Friend. Her prime objectives were to develop a recruitment tool that would effectively communicate UNC Health Care's stature as one of the nation's leading academic medical centers and represent the region's many desirable attributes to prospective employees. The CD features video clips of health system employees, giving both a human face to the institution and credibility to its messaging. According to the article by Healthcare Marketing Report's editor Richard Cohen, "The system has developed an interactive CD-ROM that presents the UNC employment case in a most engaged, informative way… What makes all this most distinctive is the combination of copy, graphics and short videos accompanying most of the informational segments." The CD was produced by Jennings, the Chapel Hill-based advertising and branding agency. The interactive piece has received numerous accolades including: A Gold Award in the Twenty Third Annual Healthcare Marketing Awards; a 2006 Gold Aster Award; Best of Show and Gold ADDY Awards; and a 2005 Silver Wallie Award from the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). JENNINGS PRESIDENT TO SPEAK AT HEALTHCARE MARKETING CONFERENCE Jennings president and chief executive officer, Dan Dunlop, will be a featured speaker later this month at the annual gathering of the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS). The conference will take place at Isle of Palms, South Carolina, and will be attended by marketing and public relations professionals from North and South Carolina, as well as Georgia and Virginia. The annual conference is scheduled to take place November 14 – 16. Dunlop will detail how hospitals and health systems can market service lines more effectively while continuing to build equity in the institution's brand. The premise of the presentation is that service line marketing, although an absolutely necessity in today’s market, should occur within a branding framework. The talk is build upon an article Dunlop recently contributed to the October issue of Healthcare Marketing Report. The presentation will profile the 'Connections' Campaign, UNC Health Care's most recent marketing program. 'Connections' is a branded, comprehensive service line marketing program that allows the marketing staff of UNC Health Care to respond nimbly to the needs of the health system. The campaign utilizes a wide range of marketing vehicles including television, radio, print, outdoor, online and cinema screen advertising. The Connections Campaign was recently recognized with a 2006 National Health Information Award. DUNLOP TAKES OVER REINS AS JENNINGS PRESIDENT Roger Jennings has announced that effective immediately Dan Dunlop succeeds him as president and chief executive officer of Jennings, the Chapel Hill-based marketing and branding agency. Jennings, who founded the agency together with his wife Dorothy and a staff of four in 1979, will continue as chairman. Today the agency boasts a roster of blue chip regional and national clients including Cotton Incorporated and Volvo Trucks North America. Only months after moving into the role of Executive Vice President, Dunlop now takes the helm of one of North Carolina's leading independent advertising agencies. Perhaps best known for its work for healthcare organizations including UNC Health Care, Rex Healthcare, UVa Health System, and FirstHealth of the Carolinas, Jennings has built its reputation on client service and a consumer-focused approach to marketing. The agency uses methods borrowed from the field of consumer anthropology to immerse itself in the consumer's life. The research leads to a deeper understanding of how a product or service relates to a consumer within the context of their daily existence. The result is powerfully relevant advertising that resonates with the target audience. "The agency world is changing rapidly and our leadership team is faced with the challenge of adapting our business to maintain its relevance within the new reality," said Roger Jennings, Jennings chairman and founder. "Dan has been a big part of our success over the last decade and is the right person to lead our agency through this time of transition within the industry." Dunlop holds a B.A. from the University of North Carolina at Wilmington and an M.A. from Appalachian State University. He joined Jennings in 1995 as director of business development. Most recently he served as executive vice president, heading up Jennings' healthcare division. Prior to joining Jennings, Dunlop worked as marketing manager for Mall Advocate, a national advertising and marketing firm owned by the Village Companies, the Chapel Hill media conglomerate. Before that, he was general manager of WCHL Radio in Chapel Hill, the flagship station for UNC Football and Basketball. TYLER ESTRADA JOINS JENNINGS AS ACCOUNT COORDINATOR Jennings, the Chapel Hill marketing and branding company, has hired Tyler Estrada as account coordinator. He will be responsible for supporting the account leadership staff and the agency's new business efforts. Prior to taking this position, Estrada worked as an intern at Jennings and was widely known as "super-intern" because of his proactive nature and self-reliance. "Tyler is already part of the team here at Jennings and we love his work ethic," said Paige Zinn, Jennings chief operating officer. "He is capable and self-motivated, and brings a positive attitude to his work." Estrada is a graduate of North Carolina State University where he received a B.S. in business management with a concentration in marketing. DAVID PURVIS JOINS JENNINGS AS GRAPHIC ARTIST Jennings, the Chapel Hill marketing and branding company, continues to strengthen its in-house creative team with the addition of David Purvis as graphic artist. With a strong background in both programming and graphic design, Purvis will contribute extensively to Jennings' interactive work as well as traditional advertising. Prior to joining Jennings, Purvis worked as a web designer and graphics coordinator at Future Graphics in Raleigh. He has also served as a production designer in the printing industry for a number of years. The printing experience gives Purvis a unique point of view as a graphic artist and a valuable understanding of the printing craft. "We are excited to have David join us," said Bob Kochuk, Jennings creative director. "His diverse experience will contribute significantly to our client work." Purvis is a graduate of the University of North Florida in Jacksonville where he studied graphic design with a minor in advertising. JENNINGS CREATIVE DIRECTOR JUDGES THE INTERNATIONAL DAVEY AWARDS Bob Kochuk, Jennings' creative director, was recently chosen to judge the 2006 International Davey Awards. The Davey is sanctioned by the International Academy of Visual Arts and exclusively honors the "Davids" of creativity, the finest small marketing firms and advertising agencies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small advertising agencies do each year. "It is always refreshing to judge one of these competitions and to be reminded just how much good work is being done," said Jennings Creative Director, Bob Kochuk. "In the case of the Davey Awards, the winning agencies are coming up with creative solutions that capture our imagination without the help of big client budgets." Kochuk, who has been with Jennings, the Chapel Hill marketing and branding firm, for the last 5 years, has judged numerous advertising competitions. Most recently he served on the panel of accomplished industry professionals judging the prestigious Telly Awards - the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Kochuk has also judged ADDY Awards competitions in Charleston, S.C. and Milwaukee, W.I. (United Adworkers Local 208). JENNINGS WINS NATIONAL HEALTH INFORMATION AWARD Jennings has been awarded a 2006 National Health Information Award for its work on the UNC Health Care "Connections" advertising campaign. The winning work promoted UNC Health Care's use of surgical robotics. "The Connections campaign was built to deliver results by driving traffic to specific services within UNC. Of course we are pleased that the work has achieved national recognition for our client along the way," said Jennings Creative Director Bob Kochuk. The National Health Information Awards, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. In 2006, nearly 1,000 entries competed for recognition. WHAT Welcome to the new Jennings web site. Consider this our "beta" version. We'll be adding more work, stories, people photos, and content over time, so plan on coming back soon. And often. Meanwhile, have a look around. If you like what you see so far, contact Paige Zinn for much, much more.DAN DUNLOP TO SPEAK AT ACCE NATIONAL CONFERENCE Dan Dunlop, Executive Vice President for Jennings, the Chapel Hill marketing and branding firm, will be a featured speaker this month at the American Chamber of Commerce Executives National Conference. The ACCE meeting will be held in Cleveland, Ohio from August 17th through August 19th. Dunlop will present practical methods organizations can use to conduct a comprehensive review of their marketing communications. The presentation will include a review of tools and exercises regularly used by marketing consultants when conducting brand assessments and marketing audits. "Jennings has a great deal of experience conducting detailed assessments of the marketing communications practices of organizations," said Dunlop. "A communications audit is about more than just making sure that the marketing materials all speak in the same brand voice; our firm goes in with an understanding of the importance of each employee, customer and vendor as a brand ambassador. These individuals tell the organization's story to the outside world in thousands of communications and interactions everyday. And we teach the client's marketing team how to manage the storytelling process and create more powerful brand ambassadors." MARKETING STUDY FOR THE WORLD TRADE CENTER N.C. The World Trade Center North Carolina (WTCNC) announced today that it has retained the services of Jennings, the Chapel Hill-based branding and marketing firm. Earlier this month the WTCNC reopened as a program of the Research Triangle Regional Partnership. Jennings will conduct a marketing study on behalf of the new World Trade Center North Carolina. Dan Dunlop, Jennings’ executive vice president for brand planning, will lead the research team. The study will include an assessment of perceptions held by constituents of the WTCNC as well as their needs related to growing global business. "We are excited to have Jennings as a marketing resource as we move into this new era for the World Trade Center North Carolina," said Doug Aitkin, director of the WTCNC. "This is the perfect point in the process to be tapping into insights offered by members, partner agencies, and businesses based in the Research Triangle Region of North Carolina. With their participation in this marketing study, we hope to better serve our region's needs through the operations of the World Trade Center North Carolina." TRULIANT BREAKS NEW GROUND WITH AD CAMPAIGN Jennings Creates New Advertising Campaign for Triad-based Credit Union Winston-Salem, NC - The cliché of the stuffy financial institution has been forever dismissed with the launch of Truliant Federal Credit Union's new advertising campaign. The Animated Campaign, as it has been dubbed, debuted this month in Charlotte and the Triad. It was created by Jennings, Truliant's advertising and branding firm. Real credit union member stories are at the core of the Animated Campaign. Truliant recruited its members to participate in the campaign and share their experience in their own words. The campaign puts a fun, whimsical spin on the testimonial approach to advertising. It is unique from typical advertising for other financial institutions - and completely true to Truliant. The new advertising campaign aptly reflects Truliant's warmth and accessibility while articulating the tangible financial benefits members receive as a result of their status as member-owners of Truliant, like better rates and less fees. The campaign, which is now in full swing, was first introduced with billboards in Charlotte and the Triad. The brightly colored billboards were closely followed with the launch of TV and radio commercials. The print portion of the campaign will be the final element to roll out. The campaign is based on extensive immersion research conducted by Jennings. The research included more than 460 hours of interviews, focus groups, and in-depth analysis with major constituents of Truliant. The research revealed a clear picture of the Truliant brand and delineated what sets it apart from other financial institutions - Truliant is fun, friendly, and extremely focused on improving the members' quality of life. TruliantFCU.orgDAN DUNLOP NAMED AS NEW EXECUTIVE VICE PRESIDENT Jennings, the Chapel Hill marketing and branding company, has named Dan Dunlop as its new Executive Vice President. Dunlop most recently served as Vice President of Account Leadership. In his new role, Dunlop will lead Jennings' healthcare division with a client portfolio that has included academic medical centers, major pharmaceutical firms, contract research organizations, medical device manufacturers, and biotech companies. Jennings' work in the Life Sciences has been featured recently in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. In addition, Jennings was honored this year with seven Aster Awards for national healthcare marketing and six awards at the 23rd Annual Healthcare Advertising Competition. In March, Dunlop was a featured speaker at the Association of American of Medical Colleges' National Professional Development Conference in Austin, Texas. He also recently co-authored a chapter on the topic of healthcare marketing for the text "Practice Management from the Physician’s Perspective" published by Jossey-Bass. Dunlop is scheduled to speak in the fall at the annual conference of the Carolinas Healthcare Public Relations and Marketing Society. "Dan is one of the foremost healthcare marketers in North Carolina," said Roger Jennings, President and CEO of Jennings. "He has developed a national reputation for his expertise in the field and there is no one I know who is as well equipped to lead this important division as he is." Dunlop will continue to direct the agency's account planning and brand consulting. Specifically, he will lead Jennings' work in uncovering consumer insights through the use of research techniques borrowed from cultural anthropology. This ethnographic approach involves the careful observation of consumers to better understand lifestyle factors, consumer attitudes, economic conditions and societal trends that impact their behavior and buying decisions. Dunlop joined Jennings in 1995. He is a member of the Carolinas Healthcare Public Relations and Marketing Society and the Virginia Society for Healthcare Marketing and Public Relations. He is also a board member at both the Family House at UNC Hospitals and the Durham Crisis Response Center. Dunlop has a B.A. from the University of North Carolina at Wilmington and a M.A. from Appalachian State University. Dan is married to Scotti Harwood and has an 8-year old step daughter Meg. DEWEY MOORING NAMED AS NEW DIRECTOR OF ACCOUNT SERVICES Jennings, the Chapel Hill marketing and branding company, has named Dewey Mooring as its new Director of Account Services. Mooring has most recently served as an Account Supervisor at the agency. Mooring will provide strategic guidance to the agency's full client portfolio and will lead the account services department. While with the agency, Mooring has worked with brands including Volvo Trucks North America, Time Warner Cable, John Deere, UNC Health Care and the American Diabetes Association. The Miami Ad School recognized Mooring as one of the nation's top young account planners in their 2004 Pick of the Litter Competition. Mooring was named to Newport Communications' Annual "Who's Who in Trucking" list the last two years. "We are committed to completely understanding our client's customers and creating innovative marketing solutions. For years Dewey has done an exceptional job while working for major regional and national brands", said Roger Jennings, President and CEO of Jennings. "It was a natural decision to name him as our next Director of Account Services." Mooring will be charged with utilizing the agency's proprietary research techniques borrowed from cultural anthropology to continue to bring consumer insights to the agency's clients. This ethnographic approach involves the careful observation of consumers to better understand lifestyle factors, consumer attitudes, economic conditions and societal trends that impact their behavior and buying decisions. Mooring joined Jennings in 2000. He has a B.A. from the University of North Carolina at Chapel Hill and lives in Durham with his wife Robyn and two children, six-year old Tyler, and one-year old Alex. He currently serves as a board member for the Durham Crisis Response Center. PAIGE ZINN NAMED AS CHIEF OPERATING OFFICER Jennings, a Chapel Hill marketing and branding company, has promoted Paige Zinn to Chief Operating Officer. Zinn's primary responsibilities include developing and implementing the organization's policies on a day-to-day basis, as well as managing current and prospective business relationships and improving the overall quality and cost effectiveness of Jennings' services. "Paige brings a wealth of experience to the job and an incredible amount of energy and enthusiasm," said Roger Jennings, President and CEO of Jennings. "She is ahead of the curve, with a keen understanding of what marketers are going to need from their communications advisors five years down the road." Zinn has worked at Jennings since 1996 in a variety of roles including Managing Director and Vice President of Corporate Development. Prior to joining Jennings, Zinn was with well-known companies such as U.S. News and World Report and the Walt Disney Company, where she was the youngest person ever to receive Salesperson of the Year for the publishing division. In addition to her role at Jennings, Zinn has been or is currently active with a number of local Boards and organizations including The Greater Raleigh Chamber of Commerce's marketing & communications committee, NAWBO, the Orange County United Way Board of Advisors, Chapel Hill Service League Board of Directors and the Kidzu Children's Museum Board of Directors. She has also been a guest lecturer on branding and marketing issues at the University of North Carolina's undergraduate business school. Zinn graduated from the University of North Carolina at Chapel Hill in 1991 with a BA in English. She is married to a local developer and builder, Omar Zinn, and has two children, Parker and Orlando. JENNINGS WINS WEBBY AWARD FOR BEST ASSOCIATION WEBSITE The Webby Awards, the leading international honor for websites, has named Jennings' Cotton Incorporated – "Team Cotton" website the Best Association Website of 2006. Winners were honored at The Tenth Annual Webby Awards in New York City on June 12th. Jennings' work on the Team-Cotton website has previously won a “Best in Show” at the Annual Triangle ADDY Awards, a Regional ADDY Award and National ADDY Award. Hailed as the "Online Oscars" by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Internet inventor Vinton Cerf, Naked Chef Jamie Oliver, The Body Shop president Anita Roddick, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria. "The Webby Awards honors the outstanding websites that are setting the standards for the Internet," said Tiffany Shlain, founder and ambassador of The Webby Awards. "Jennings' Webby Award nomination is a testament to the skill, ingenuity, and vision of its creators." The Tenth Annual Webby Awards received a record number of entries from over 40 countries and all 50 states. Founded in 1996, the Webby Awards are known worldwide for its famous five-words-or-less acceptance speeches. The Cotton Incorporated website features an animated group of six action heroes created by MTV’s animation department, the originators of Celebrity Deathmatch. These action heroes represent the many resources Cotton Incorporated offers trade groups. These services include: importer education, market research, fabric development, technical research services, fashion forecasting, and research and development. Visitors to the website can send e-cards, play games and take quizzes in the “Fun Stuff” section and read bios of their favorite characters. JENNINGS WINS NATIONAL GOLD ADDY FOR INTERACTIVE MEDIA The American Advertising Federation has awarded the prestigious National Gold ADDY to Jennings, a Chapel Hill marketing and communications firm. Jennings is the only North Carolina firm to be recognized in the 2006 competition, which attracted more than 58,000 national entries. Jennings won in the category of interactive media for its client, Cotton Incorporated. Only 64 National Gold ADDYs were awarded this year. The Cotton Incorporated website features an animated group of six action heroes which represent the many resources Cotton Incorporated offers trade groups. These services include: importer education, market research, fabric development, technical research services, fashion forecasting, and research and development. Visitors to the website can send e-cards, play games and take quizzes in the “Fun Stuff” section and read bios of their favorite characters. The Cotton action heroes starring in the website were created by MTV’s animation department, the originators of Celebrity Deathmatch. They have received a great deal of attention within the fashion industry, with top designers such as Shoshanna, Lilly Pulitzer and Donna Degnan recreating signature cotton looks for the 14” dolls. The Cotton Characters, not limited to the interactive world, have also appeared in advertisements in top fashion publications including Women’s Wear Daily. Jennings’ work on the Team-Cotton website has previously won a “Best in Show” at the Annual Triangle ADDY Awards and a Regional Gold ADDY Award. The ADDYs are sanctioned by the American Advertising Federation (AAF). The annual awards recognize excellence in advertising and marketing and are judged by nationally recognized experts. The ADDY competition attracts the participation of the most prominent national and international advertising firms. To qualify for a National ADDY companies must win at the local and regional level. The AAF hosted the National ADDY award celebration on June 11th in San Francisco. CASSIE STOX NAMED AS MEDIA BUYER Jennings, a Chapel Hill marketing and branding company, has promoted Cassie Stox to Media Buyer. Stox will research new media opportunities, evaluate and perform local Radio, TV, Print and Outdoor buys. She will handle all media invoicing for clients at Jennings, including UNC Healthcare, Volvo Trucks North America and Truliant Federal Credit Union. Stox will also be responsible for all the media planning, coordinating, research and reconciliation for Jennings' client VIF, Visiting International Faculty. Prior to this promotion Stox was Media Coordinator at Jennings for one year. Before joining Jennings she served as an Account Executive at WITN-TV in Greenville, N.C. and a Marketing Assistant for CFI Media in Durham, N.C. Stox graduated from the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. JENNINGS WINS 5 HEALTHCARE ADVERTISING AWARDS Jennings, a Chapel Hill marketing and branding company, has won five marketing awards for UNC Health Care, and a sixth for Rex Healthcare, in the 23rd Annual Healthcare Advertising Awards. Sponsored by industry publication, Healthcare Marketing Report, the awards honor excellence in healthcare marketing throughout the country. Four of the five national awards for UNC Health Care were for various elements of a marketing campaign dubbed "Connections." This umbrella campaign allows a separate focus on individual services such as oncology, orthopedics, vascular, and sleep, within the same graphic format. The fifth award for UNC Health Care was for a recruitment advertising CD-ROM that promotes the benefits of working for the UNC Health Care System. Jennings' radio advertising series for Rex Healthcare also won an award. The UNC Health Care "Connections Campaign" recently received national attention when Jennings' Vice President Dan Dunlop profiled it in a presentation at the National Professional Development Conference of the Association of American Medical Colleges (AAMC). DAN DUNLOP PRESENTS TO ANNUAL GATHERING OF MEDICAL COLLEGES Dan Dunlop, Jennings' vice president of brand planning, and Suzanne Herman, director of marketing for UNC Health Care, recently presented at the National Professional Development Conference of the Association of American Medical Colleges (AAMC). Their presentation detailed how best to market service lines while continuing to build equity in a hospital's brand. The premise of the presentation was that service line marketing, although an absolutely necessity in today's market, should occur within a branding framework. The presentation profiled the "Connections Campaign", UNC Health Care's most recent marketing program. Connections is a branded, comprehensive service line marketing program that allows the marketing and public affairs staff of UNC Health Care to respond nimbly to the needs of the health care system. The campaign includes a wide range of marketing vehicles including television, radio, print, online and cinema screen advertising. To date, the campaign has been used to promote a number of services within the system including cardiology, vascular surgery, the UNC Sleep Center, orthopaedics, oncology, and surgical robotics, to name a few. It has proven to be a flexible and cost-effective solution to marketing the many noteworthy services of UNC Health Care.